Privacy Policy

Last updated: January 2026

1. Introduction

At TheOddSmith, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website. By using our website, you consent to the data practices described in this policy.

2. Information We Collect

We may collect the following types of information:

Usage Data: Information about how you use our website, including pages visited, time spent, and navigation patterns
Device Information: Browser type, operating system, IP address, and device identifiers
Cookies and Tracking: We use cookies and similar technologies to track user preferences and website analytics
Click Data: We track which betting site links you click to help improve our recommendations

3. How We Use Your Information

We use the information we collect to:

Improve and optimize our website and user experience
Analyze website traffic and user behavior
Track affiliate referrals and commissions
Comply with legal obligations

4. Cookies

We use cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and track website usage. You can control cookie settings through your browser, but disabling cookies may affect website functionality. We use cookies for analytics, affiliate tracking, and improving user experience.

5. Third-Party Services

We use third-party services such as Google Analytics and advertising networks to help us understand website usage and deliver relevant content. These third parties may collect information about your online activities over time and across different websites. When you click on a link to a betting site, you will be subject to that site's privacy policy.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to processing of your data

8. Children's Privacy

Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at contact@theoddsmith.uk.